Main

Brooklyn hipsters launch glossy hipster magazines, wonder why plebes won't advertise

cover_f.jpg

Our readership was all over Brooklyn, no doubt about that," the founder and editor of Brooklyn Bridge Magazine, Melissa Ennen, said. "The problem is that there is not a sufficient advertising base for the spread of readers. We had a lot of hospitals, utilities, and banks, but still, the bulk of your advertising would be local advertising." [...]

Joseph McCarthy, who purchased the thick, glossy bimonthly BKLYN in 2004, shortly after the magazine's first birthday, expressed similar frustrations.

"We saw ourselves not only as a Brooklyn magazine, but a vehicle for high-end advertisers in Manhattan," he said. "But people don't understand the value of the market out here."

What could it mean, that neither Sammy's Pizza nor Gucci can be convinced of the value of your market? Perhaps the moral of the story is that if you thumb your nose at the marketplace for long, the marketplace thumbs its nose also at you.

Posted on Wednesday, July 5, 2006 at 09:21PM by Registered CommenterL. Ada | Comments4 Comments | References153 References

References (153)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: Colomarine 22 post
    at Colomarine blog on June 9, 2007
    all about Colomarine and top news
  • Response
    Response: Terrier kennels pit american bull com
    at Terrier kennels pit american bull com on June 15, 2007
    I'm agree with you, i think... Terrier kennels pit american bull com ...
  • Response
    Response: When to have intercourse to get pregnant
    at When to have intercourse to get pregnant on June 15, 2007
    I'm agree with you, i think... When to have intercourse to get pregnant ...
  • Response
    Response: Carla gugino nude pictures
    at Carla gugino nude pictures on June 15, 2007
    I'm agree with you, i think... Carla gugino nude pictures ...
  • Response
    Response: Suck g hello you good bye t
    at Suck g hello you good bye t on June 15, 2007
    I'm agree with you, i think... Suck g hello you good bye t ...
  • Response
    Response: Skinny girl pantie hose
    at Skinny girl pantie hose on June 15, 2007
    I'm agree with you, i think... Skinny girl pantie hose ...
  • Response
    Response: Violation jewel denyle of the
    at Violation jewel denyle of the on June 15, 2007
    I'm agree with you, i think... Violation jewel denyle of the ...
  • Response
    Response: Free housewife video xxx
    at Free housewife video xxx on June 15, 2007
    I'm agree with you, i think... Free housewife video xxx ...
  • Response
    Response: Search engine promotion memphis
    at Search engine promotion memphis on June 15, 2007
    I'm agree with you, i think... Search engine promotion memphis ...
  • Response
    Response: Free online angel tarot cards
    at Free online angel tarot cards on June 15, 2007
    I'm agree with you, i think... Free online angel tarot cards ...
  • Response
    Response: Msnbc msn site com wgn
    at Msnbc msn site com wgn on June 15, 2007
    I'm agree with you, i think... Msnbc msn site com wgn ...
  • Response
    Response: Superior female erotic fiction
    at Superior female erotic fiction on June 15, 2007
    I'm agree with you, i think... Superior female erotic fiction ...
  • Response
    Response: Angela private sora
    at Angela private sora on June 15, 2007
    I'm agree with you, i think... Angela private sora ...
  • Response
    Response: Stock investing penny stock
    at Stock investing penny stock on June 15, 2007
    I'm agree with you, i think... Stock investing penny stock ...
  • Response
    Response: Dick butcus jimmie johnson trickle dick
    at Dick butcus jimmie johnson trickle dick on June 16, 2007
    I'm agree with you, i think... Dick butcus jimmie johnson trickle dick ...
  • Response
    Response: Megan goode photo
    at Megan goode photo on June 16, 2007
    I'm agree with you, i think... Megan goode photo ...
  • Response
    Response: Breast canada medela pump
    at Breast canada medela pump on June 16, 2007
    I'm agree with you, i think... Breast canada medela pump ...
  • Response
    Response: Hawaiian hula girl
    at Hawaiian hula girl on June 16, 2007
    I'm agree with you, i think... Hawaiian hula girl ...
  • Response
    Response: Con censorship pornagraphy pro of
    at Con censorship pornagraphy pro of on June 16, 2007
    I'm agree with you, i think... Con censorship pornagraphy pro of ...
  • Response
    Response: Bundchen gisele naked
    at Bundchen gisele naked on June 16, 2007
    I'm agree with you, i think... Bundchen gisele naked ...
  • Response
    Response: Tara anal destruction
    at Tara anal destruction on June 16, 2007
    I'm agree with you, i think... Tara anal destruction ...
  • Response
    Response: Fay fetish videos online
    at Fay fetish videos online on June 16, 2007
    I'm agree with you, i think... Fay fetish videos online ...
  • Response
    Response: Phillipino hotties
    at Phillipino hotties on June 16, 2007
    I'm agree with you, i think... Phillipino hotties ...
  • Response
    Response: Pam and tommy movie
    at Pam and tommy movie on June 16, 2007
    I'm agree with you, i think... Pam and tommy movie ...
  • Response
    Response: Parris island ezboard.com
    at Parris island ezboard.com on June 16, 2007
    I'm agree with you, i think... Parris island ezboard.com ...
  • Response
    Response: Milfs lezbo
    at Milfs lezbo on June 16, 2007
    I'm agree with you, i think... Milfs lezbo ...
  • Response
    Response: Coed big boobie
    at Coed big boobie on June 18, 2007
    I'm agree with you, i think... Coed big boobie ...
  • Response
    Response: Lollobrigida but dangerous gina sexy
    at Lollobrigida but dangerous gina sexy on June 18, 2007
    I'm agree with you, i think... Lollobrigida but dangerous gina sexy ...
  • Response
    Response: Men bare feet
    at Men bare feet on June 18, 2007
    I'm agree with you, i think... Men bare feet ...
  • Response
    Response: Nicole nude ricci
    at Nicole nude ricci on June 18, 2007
    I'm agree with you, i think... Nicole nude ricci ...
  • Response
    Response: Dickies shoulder bag
    at Dickies shoulder bag on June 18, 2007
    I'm agree with you, i think... Dickies shoulder bag ...
  • Response
    Response: Bodybuilders clitoris
    at Bodybuilders clitoris on June 18, 2007
    I'm agree with you, i think... Bodybuilders clitoris ...
  • Response
    Response: Challenge game laser laser sports
    at Challenge game laser laser sports on June 18, 2007
    I'm agree with you, i think... Challenge game laser laser sports ...
  • Response
    Response: Girls in v strings
    at Girls in v strings on June 18, 2007
    I'm agree with you, i think... Girls in v strings ...
  • Response
    Response: http://www.mhkogancorp.com
    at http://www.mhkogancorp.com on August 12, 2007
    Keep abreast of fresh stories on this matter.
  • Response
    Response: Phone psychics
    at Phone psychics on September 28, 2007
    The normal everyday individual would feel that spending the time to gain books on this topic of interest is a waste of resources.
  • Response
    Response: Austin shemales
    at Austin shemales on October 1, 2007
    shemales Austin shemales ...
  • Response
    Response: Bigsausagepizza bailey
    at Bigsausagepizza bailey on October 1, 2007
    bailey Bigsausagepizza bailey ...
  • Response
    Response: Videos de doctoras ruvias pornos
    at Videos de doctoras ruvias pornos on October 1, 2007
    pornos Videos de doctoras ruvias pornos ...
  • Response
    Response: Pure hardcore movieclips and awesome links
    at Pure hardcore movieclips and awesome links on October 1, 2007
    links Pure hardcore movieclips and awesome links ...
  • Response
    Response: Gh nude mens
    at Gh nude mens on October 1, 2007
    mens Gh nude mens ...
  • Response
    Response: Money ho s clothes
    at Money ho s clothes on October 1, 2007
    clothes Money ho s clothes ...
  • Response
    Response: Candid teen tights
    at Candid teen tights on October 1, 2007
    tights Candid teen tights ...
  • Response
    Response: Forced to swallow sperm
    at Forced to swallow sperm on October 1, 2007
    sperm Forced to swallow sperm ...
  • Response
    Response: Horny nude frat boys
    at Horny nude frat boys on October 1, 2007
    boys Horny nude frat boys ...
  • Response
    Response: Miss afghanistan pornstar
    at Miss afghanistan pornstar on October 1, 2007
    pornstar Miss afghanistan pornstar ...
  • Response
    Response: Teen waif
    at Teen waif on October 1, 2007
    waif Teen waif ...
  • Response
    Response: Anabolic rough sex 1
    at Anabolic rough sex 1 on October 1, 2007
    1 Anabolic rough sex 1 ...
  • Response
    Response: Milf lessons elizabeth
    at Milf lessons elizabeth on October 1, 2007
    elizabeth Milf lessons elizabeth ...
  • Response
    Response: Lisa edelstein naked
    at Lisa edelstein naked on October 1, 2007
    naked Lisa edelstein naked ...
  • Response
    Response: Concert stage butt crack
    at Concert stage butt crack on October 1, 2007
    crack Concert stage butt crack ...
  • Response
    Response: Alphabet animated cartoon
    at Alphabet animated cartoon on October 1, 2007
    cartoon Alphabet animated cartoon ...
  • Response
    Response: Ges and white pages quickly and easily
    at Ges and white pages quickly and easily on October 1, 2007
    easily Ges and white pages quickly and easily ...
  • Response
    Response: Preventing breast cancer with oral sex
    at Preventing breast cancer with oral sex on October 1, 2007
    sex Preventing breast cancer with oral sex ...
  • Response
    Response: 1990 ford escort lx
    at 1990 ford escort lx on October 1, 2007
    lx 1990 ford escort lx ...
  • Response
    Response: Adult costa rica sex vacation
    at Adult costa rica sex vacation on October 1, 2007
    vacation Adult costa rica sex vacation ...
  • Response
    Response: Adult babies humiliation
    at Adult babies humiliation on October 1, 2007
    humiliation Adult babies humiliation ...
  • Response
    Response: Zac efron mail address
    at Zac efron mail address on October 1, 2007
    address Zac efron mail address ...
  • Response
    Response: Mike piazza alicia rickter
    at Mike piazza alicia rickter on October 1, 2007
    rickter Mike piazza alicia rickter ...
  • Response
    Response: Goin teen wild
    at Goin teen wild on October 1, 2007
    wild Goin teen wild ...
  • Response
    Response: Sports illustratedswimsuit model search
    at Sports illustratedswimsuit model search on October 1, 2007
    search Sports illustratedswimsuit model search ...
  • Response
    Response: Bikini paradise london
    at Bikini paradise london on October 1, 2007
    london Bikini paradise london ...
  • Response
    Response: Vacuum bed bondage
    at Vacuum bed bondage on October 1, 2007
    bondage Vacuum bed bondage ...
  • Response
    Response: Bank breast picture tyra
    at Bank breast picture tyra on October 1, 2007
    tyra Bank breast picture tyra ...
  • Response
    Response: Sydenham school for girls
    at Sydenham school for girls on October 2, 2007
    girls Sydenham school for girls ...
  • Response
    Response: Pale sluts
    at Pale sluts on October 2, 2007
    sluts Pale sluts ...
  • Response
    Response: Breast enlarging exercise
    at Breast enlarging exercise on October 2, 2007
    exercise Breast enlarging exercise ...
  • Response
    Response: Videocon tv models
    at Videocon tv models on October 2, 2007
    models Videocon tv models ...
  • Response
    Response: Mumbles dick tracy
    at Mumbles dick tracy on October 2, 2007
    tracy Mumbles dick tracy ...
  • Response
    Response: Prostate induced orgasm
    at Prostate induced orgasm on October 2, 2007
    orgasm Prostate induced orgasm ...
  • Response
    Response: how to get a six pack
    at The Truth About Six Pack Abs on October 2, 2007
    Discover The Truth About Six Pack Abs
  • Response
    Response: Babe goose nude
    at Babe goose nude on October 2, 2007
    nude Babe goose nude ...
  • Response
    Response: Bondage breast sadistic
    at Bondage breast sadistic on October 2, 2007
    sadistic Bondage breast sadistic ...
  • Response
    Response: Gwen steffani rich girls
    at Gwen steffani rich girls on October 2, 2007
    girls Gwen steffani rich girls ...
  • Response
    Response: P 38 lightning model
    at P 38 lightning model on October 2, 2007
    model P 38 lightning model ...
  • Response
    Response: Bridgette wilson sexy
    at Bridgette wilson sexy on October 2, 2007
    sexy Bridgette wilson sexy ...
  • Response
    Response: Cancer compatibility female male taurus
    at Cancer compatibility female male taurus on October 2, 2007
    taurus Cancer compatibility female male taurus ...
  • Response
    Response: Difference between asexual and sexual reproduction
    at Difference between asexual and sexual reproduction on October 2, 2007
    reproduction Difference between asexual and sexual reproduction ...
  • Response
    Response: How i become a shemale
    at How i become a shemale on October 2, 2007
    shemale How i become a shemale ...
  • Response
    Response: Nude frat
    at Nude frat on October 2, 2007
    frat Nude frat ...
  • Response
    Response: Christinamodel jpg
    at Christinamodel jpg on October 2, 2007
    jpg Christinamodel jpg ...
  • Response
    Response: Index jpg mature slut
    at Index jpg mature slut on October 2, 2007
    slut Index jpg mature slut ...
  • Response
    Response: Sexing lovebirds
    at Sexing lovebirds on October 2, 2007
    lovebirds Sexing lovebirds ...
  • Response
    Response: Jayne mansfield nude photos
    at Jayne mansfield nude photos on October 2, 2007
    photos Jayne mansfield nude photos ...
  • Response
    Response: Lazy boy underwear goes inside the pants listen
    at Lazy boy underwear goes inside the pants listen on October 2, 2007
    listen Lazy boy underwear goes inside the pants listen ...
  • Response
    Response: Stolen nude photo
    at Stolen nude photo on October 2, 2007
    photo Stolen nude photo ...
  • Response
    Response: Cuckold display photo took wife
    at Cuckold display photo took wife on October 2, 2007
    wife Cuckold display photo took wife ...
  • Response
    Response: Suzanne somers nude pic
    at Suzanne somers nude pic on October 2, 2007
    pic Suzanne somers nude pic ...
  • Response
    Response: Baking boneless breast chicken skinless
    at Baking boneless breast chicken skinless on October 2, 2007
    skinless Baking boneless breast chicken skinless ...
  • Response
    Response: Nylon pantie pink
    at Nylon pantie pink on October 2, 2007
    pink Nylon pantie pink ...
  • Response
    Response: Knulla sex
    at Knulla sex on October 2, 2007
    sex Knulla sex ...
  • Response
    Response: Swing swing the all american rejects
    at Swing swing the all american rejects on October 2, 2007
    rejects Swing swing the all american rejects ...
  • Response
    Response: Digitaldream girls
    at Digitaldream girls on October 2, 2007
    girls Digitaldream girls ...
  • Response
    Response: Fireman hot jock
    at Fireman hot jock on October 2, 2007
    jock Fireman hot jock ...
  • Response
    Response: In pantie pissed
    at In pantie pissed on October 2, 2007
    pissed In pantie pissed ...
  • Response
    Response: Unreal tournament 2k4 models
    at Unreal tournament 2k4 models on October 2, 2007
    models Unreal tournament 2k4 models ...
  • Response
    Response: Chyna sexual
    at Chyna sexual on October 2, 2007
    sexual Chyna sexual ...
  • Response
    Response: Raping girls pictures
    at Raping girls pictures on October 2, 2007
    pictures Raping girls pictures ...
  • Response
    Response: Willey teen
    at Willey teen on October 2, 2007
    teen Willey teen ...
  • Response
    Response: Chicago gfe escort
    at Chicago gfe escort on October 2, 2007
    escort Chicago gfe escort ...
  • Response
    Response: Builder floor home main master model
    at Builder floor home main master model on October 2, 2007
    model Builder floor home main master model ...
  • Response
    Response: Escort gay male montreal
    at Escort gay male montreal on October 2, 2007
    montreal Escort gay male montreal ...
  • Response
    Response: John frieda commercial model
    at John frieda commercial model on October 2, 2007
    model John frieda commercial model ...
  • Response
    Response: Milf seeker saskia
    at Milf seeker saskia on October 2, 2007
    saskia Milf seeker saskia ...
  • Response
    Response: Canary gay island
    at Canary gay island on October 2, 2007
    island Canary gay island ...
  • Response
    Response: Slave girls from beyond infinity
    at Slave girls from beyond infinity on October 2, 2007
    infinity Slave girls from beyond infinity ...
  • Response
    Response: Wrestle nude
    at Wrestle nude on October 2, 2007
    nude Wrestle nude ...
  • Response
    Response: Jenna elfman bikini
    at Jenna elfman bikini on October 2, 2007
    bikini Jenna elfman bikini ...
  • Response
    Response: Premarital sex christianity
    at Premarital sex christianity on October 2, 2007
    christianity Premarital sex christianity ...
  • Response
    Response: Birch trail camp for girls
    at Birch trail camp for girls on October 3, 2007
    girls Birch trail camp for girls ...
  • Response
    Response: Wholesale breast cancer rhinestone charms
    at Wholesale breast cancer rhinestone charms on October 3, 2007
    charms Wholesale breast cancer rhinestone charms ...
  • Response
    Response: Marc reynolds insurance dayton ohio
    at Marc reynolds insurance dayton ohio on October 3, 2007
    ohio Marc reynolds insurance dayton ohio ...
  • Response
    Response: Natasha hamilton nude
    at Natasha hamilton nude on October 3, 2007
    nude Natasha hamilton nude ...
  • Response
    Response: Gaggers ghetto new
    at Gaggers ghetto new on October 3, 2007
    new Gaggers ghetto new ...
  • Response
    Response: Long layered shag hair cut
    at Long layered shag hair cut on October 3, 2007
    cut Long layered shag hair cut ...
  • Response
    Response: Bianca jones model
    at Bianca jones model on October 3, 2007
    model Bianca jones model ...
  • Response
    Response: Adult ear in infection sign
    at Adult ear in infection sign on October 3, 2007
    sign Adult ear in infection sign ...
  • Response
    Response: Hip hop model site myspace com
    at Hip hop model site myspace com on October 3, 2007
    com Hip hop model site myspace com ...
  • Response
    Response: Gay marrage in canada
    at Gay marrage in canada on October 3, 2007
    canada Gay marrage in canada ...
  • Response
    Response: Adult beach chat pompano
    at Adult beach chat pompano on October 3, 2007
    pompano Adult beach chat pompano ...
  • Response
    Response: Free adult bouncer password
    at Free adult bouncer password on October 3, 2007
    password Free adult bouncer password ...
  • Response
    Response: Futurama naked pic
    at Futurama naked pic on October 3, 2007
    pic Futurama naked pic ...
  • Response
    Response: Nude female bodybuilders fittness
    at Nude female bodybuilders fittness on October 3, 2007
    fittness Nude female bodybuilders fittness ...
  • Response
    Response: Td jakes gay
    at Td jakes gay on October 3, 2007
    gay Td jakes gay ...
  • Response
    Response: Free pussy eater
    at Free pussy eater on October 3, 2007
    eater Free pussy eater ...
  • Response
    Response: Hard pantie wet
    at Hard pantie wet on October 3, 2007
    wet Hard pantie wet ...
  • Response
    Response: Sega model 2 emulators
    at Sega model 2 emulators on October 3, 2007
    emulators Sega model 2 emulators ...
  • Response
    Response: Bmw diecast model
    at Bmw diecast model on October 3, 2007
    model Bmw diecast model ...
  • Response
    Response: Abc escort montreal
    at Abc escort montreal on October 3, 2007
    montreal Abc escort montreal ...
  • Response
    Response: Gay hugh jackman
    at Gay hugh jackman on October 3, 2007
    jackman Gay hugh jackman ...
  • Response
    Response: Shaggy fucking daphne
    at Shaggy fucking daphne on October 3, 2007
    daphne Shaggy fucking daphne ...
  • Response
    Response: Games sex chat
    at Games sex chat on October 3, 2007
    chat Games sex chat ...
  • Response
    Response: Mrs desilva milf
    at Mrs desilva milf on October 3, 2007
    milf Mrs desilva milf ...
  • Response
    Response: Teen veronika
    at Teen veronika on October 3, 2007
    veronika Teen veronika ...
  • Response
    Response: Escort ford removal sensor speed
    at Escort ford removal sensor speed on October 3, 2007
    speed Escort ford removal sensor speed ...
  • Response
    Response: Sapphics
    at Sapphics on October 3, 2007
    Sapphics Sapphics ...
  • Response
    Response: Adult toy partys
    at Adult toy partys on October 3, 2007
    partys Adult toy partys ...
  • Response
    Response: May misty from pokemon having sex
    at May misty from pokemon having sex on October 3, 2007
    sex May misty from pokemon having sex ...
  • Response
    Response: Pussy eating tgp
    at Pussy eating tgp on October 3, 2007
    tgp Pussy eating tgp ...
  • Response
    Response: Celebrity with parkinsons disease
    at Celebrity with parkinsons disease on October 3, 2007
    disease Celebrity with parkinsons disease ...
  • Response
    Response: Ass shirt t whoop
    at Ass shirt t whoop on October 3, 2007
    whoop Ass shirt t whoop ...
  • Response
    Response: Games chat for sex
    at Games chat for sex on October 3, 2007
    sex Games chat for sex ...
  • Response
    Response: Wendy james porn star
    at Wendy james porn star on October 3, 2007
    star Wendy james porn star ...
  • Response
    Response: Aqua teen hunger force wave files
    at Aqua teen hunger force wave files on October 4, 2007
    files Aqua teen hunger force wave files ...
  • Response
    Response: Free penis enlargement exercises
    at Free penis enlargement exercises on October 4, 2007
    exercises Free penis enlargement exercises ...
  • Response
    Response: Enema expulsion picture
    at Enema expulsion picture on October 4, 2007
    picture Enema expulsion picture ...
  • Response
    Response: Model viewer foyle
    at Model viewer foyle on October 4, 2007
    foyle Model viewer foyle ...
  • Response
    Response: Deputy dick samples porn
    at Deputy dick samples porn on October 4, 2007
    porn Deputy dick samples porn ...
  • Response
    Response: Interracial humiliation stories
    at Interracial humiliation stories on October 4, 2007
    stories Interracial humiliation stories ...
  • Response
    Response: Rc warship plans
    at Rc warship plans on October 4, 2007
    plans Rc warship plans ...
  • Response
    Response: 2007 peg perego strollers
    at 2007 peg perego strollers on February 12, 2008
    2007 peg perego strollers
  • Response
    Response: Amle sex with female dog
    at Amle sex with female dog on February 12, 2008
    Amle sex with female dog
  • Response
    Response: Simply powerful Pc Games Ratings
    at Game Nes Online Plan on February 15, 2008
    Simply powerful Pc Games RatingsSimply powerful Pc Games RatingsThe video shown below here is NOT RELATED TO PSP VIDEO GUIDE! Shop, find, buy Playstation Psp Memory Stick and other related products at Target. wondering How to Download Music to PSP? ma...

Reader Comments (4)

As a former Advertising Director for "Brooklyn Bridge magazine" I can tell you that the more things change...the more they stay the same. I have read various articles regarding the rise and fall of Brooklyn Glossy Publications. I have read the hopeless cries of "No Fair,the retailers won't support my product" from more than one inspired Scribe. The more I read the more I realize the wisdom I was fortunate enough to gleam upon many years ago. Having been a Marketing Consultant to more than 3,000 Small Businesses throughout the country, I so clearly realize the Genesis of this feeling of impending doom looming touted by failed Publishers such as "Brooklyn Bridge" "LOOT Newspaper" and others. The bottom line is that no matter what type of business you may be involved in, certain Marketing and Business principles still apply. First, Find a need and fill it. Why start a business that nobody showed any interest in? Second, Identify your TARGET AUDIENCE first. Thirdly, Just because you are a great writer and have a passion for the journalism does not mean that you know anything about running a business. Throughout the years I have met many, many business owners. Have seen hundreds of business models and yet, these three tenets of business remain true. The succesful Publishers out there have firstly great Sales organizations first! Then worry about the great Copy. Also, Glossy Publications, albeit quite beautiful, are regretably cost-prohibitive. The number one rule of business is PROFIT. Your overhead is supposed to be less than your Profit Margin...Period! I left my Native New York to bask in sunnier climates over 5 years ago. (Florida) I believed that a different market would be...different. Well, not quite. There are publications staring and going out of business daily here too. But, as a Business Consultant, what's exciting to me is that they are going under for the same reasons as in my Beloved New York, Chicago, Hawaii, California etc. etc.

In summary, I am tired of wannabes blaming the retailers or Brooklyn or the market. Business plays by the same rules everywhere!

Bob Solis,MBA is a Business Consultant and owner of Calientemix Media,LLC. Based in Orlando,Florida
July 13, 2006 | Unregistered CommenterBob Solis
As a former Advertising Director for "Brooklyn Bridge magazine" I can tell you that the more things change...the more they stay the same. I have read various articles regarding the rise and fall of Brooklyn Glossy Publications. I have read the hopeless cries of "No Fair,the retailers won't support my product" from more than one inspired Scribe. The more I read the more I realize the wisdom I was fortunate enough to gleam upon many years ago. Having been a Marketing Consultant to more than 3,000 Small Businesses throughout the country, I so clearly realize the Genesis of this feeling of impending doom looming touted by failed Publishers such as "Brooklyn Bridge" "LOOT Newspaper" and others. The bottom line is that no matter what type of business you may be involved in, certain Marketing and Business principles still apply. First, Find a need and fill it. Why start a business that nobody showed any interest in? Second, Identify your TARGET AUDIENCE first. Thirdly, Just because you are a great writer and have a passion for the journalism does not mean that you know anything about running a business. Throughout the years I have met many, many business owners. Have seen hundreds of business models and yet, these three tenets of business remain true. The succesful Publishers out there have firstly great Sales organizations first! Then worry about the great Copy. Also, Glossy Publications, albeit quite beautiful, are regretably cost-prohibitive. The number one rule of business is PROFIT. Your overhead is supposed to be less than your Profit Margin...Period! I left my Native New York to bask in sunnier climates over 5 years ago. (Florida) I believed that a different market would be...different. Well, not quite. There are publications staring and going out of business daily here too. But, as a Business Consultant, what's exciting to me is that they are going under for the same reasons as in my Beloved New York, Chicago, Hawaii, California etc. etc.

In summary, I am tired of wannabes blaming the retailers or Brooklyn or the market. Business plays by the same rules everywhere!

Bob Solis,MBA is a Business Consultant and owner of Calientemix Media,LLC. Based in Orlando,Florida
July 13, 2006 | Unregistered CommenterBob Solis
As a former Advertising Director for "Brooklyn Bridge magazine" I can tell you that the more things change...the more they stay the same. I have read various articles regarding the rise and fall of Brooklyn Glossy Publications. I have read the hopeless cries of "No Fair, the retailers won't support my product" from more than one inspired Scribe. In fact, the same happened to me, although I did know enough not to go Glossy, and kept my circulation under control. The more I read the more I realize the wisdom I was fortunate enough to gleam upon many years ago. Being a Marketing Consultant and having met more than 3,000 Small Businesses throughout the country, I so clearly realize the Genesis of this feeling of impending doom looming touted by failed Publishers such as "Brooklyn Bridge" "LOOT Newspaper" and others. The bottom line is that no matter what type of business you may be involved in, certain Marketing and Business principles still apply. Firstly, Find a need and fill it. Why start a business that nobody showed any interest in? Second, identify your TARGET AUDIENCE first. Thirdly, Just because you are a great writer and have a passion for journalism does not mean that you know anything about running a business. Throughout the years I have met many, many business owners. Have seen hundreds of business models and yet, these three tenets of business remain true. The successful Publishers out there are great Sales organizations first! Then worry about the great Copy. Also, Glossy Publications, albeit quite beautiful, are regrettably cost-prohibitive. The number one rule of business is PROFIT. Your overhead is supposed to be less than your Profit Margin...Period! I left my Native New York to bask in sunnier climates over 5 years ago (Florida). I believed that a different market would be well...different. Not quite. There are publications being started and going out of business daily here too. But, as a Business Consultant, what's exciting to me is that they are going under for the same reasons as in my Beloved New York: Too much overhead, weak sales department, No readily identifiable market and no Concept Center.

In summary, I am tired of Publishers blaming the “(Cheap) retailers” or “Brooklyn” or “the market”. Business plays by the same rules everywhere! Give people a good enough reason to buy and they will buy. Bye!

Bob Solis, MBA is a Business Consultant and owner of Calientemix Media, LLC. Based in Orlando, Florida
July 13, 2006 | Unregistered CommenterBob Solis
I soooo agree with Mr. Solis, though why he had to post the same thing multiple times confuses me.
In other words Boo-freakin-Hoo! Youre little Brooklyn magazine doesn't have any advertisers - I play the world's smallest violin for for you. The reason you didn't see any advertisers (Vinny's Pizza or Gucci) is because you never stuck to an assigned target market. You are either local or you are not. You can't service EVERY market! I've seen many magazines go down the shitter trying to do this. Even magazine's like New York Magazine when they receive ads for BMW or Cartier, they get those ads from locally alocated budgets that are trying to reach New Yorkers. Also did you ever stop and think (as Mr. Solis adds) maybe yopu just had a shitty sales staff. Every time I hear a publisher bitch about the state of the ad economy or that advertisers don't "get" their magazine I find they are just crappy salesmen that don't know how to tell their publications story and make it compelling. Don't blame the ad buyers. Blame your ineffective methods. Even tiny little Brooklyn rags like 11211 or the Home Reorter have found a way to glom advertising from their communities by showing the value of their books to regional advertisers. Also they are relevant to their respective neighborhoods - which I never saw BKLYN to be. You claim you readership was "all over Brooklyn" but where you able to quantify that somehow? You can claim your readership stretches to Guam - it doesn't prove it true by your say so.
Please stop whining. Suck it up and show some integrity. Hire someone like Bob to explain why you suck.
August 19, 2006 | Unregistered CommenterSPANK.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.